American Family Ventures, based in Madison, United States, focuses on investing in InsurTech and Smart Home startups that are 4-5 years old. They typically invest in rounds with 4-5 participants and have a preference for startups with fewer founders. The fund has successfully invested in companies like One Inc, Clearcover, and Networked Insights. American Family Ventures is often joined by other investors such as gener8tor, Techstars, and Social Capital. They typically invest between $10-50 million in startups and are involved in 2-6 deals per year. The fund has a higher rate of exits compared to other companies and has had increased activity in 2019. American Family Ventures aims to support category-leading companies that can make an impact in the insurance industry.