Women in Pakistan face challenges in accessing top health and beauty brands, often resorting to ordering from foreign websites with long waits and high import duties. The company aims to address this $2 billion opportunity by offering a seamless and affordable way for millions of women to acquire the products they need. They achieve this through an exclusive Brand Ambassador program, excellent customer experience, and fast delivery times of over 100+ top brands in the world. The company's vision is to become the Sephora of Pakistan, offering women a palette to fulfill their dreams.