The platform combines elements of a social network and a game, allowing users to select secret crushes, secretly follow friends, and play with crushbubbles. It maps out the relationships between people and presents this information as a game. Users can earn in-game currency called 'Crushpoints' by following others and logging in with their Facebook account. Crushmania offers a unique way for users to discover who is close to them and who is connected to people they are interested in.