The company aims to make online shopping as fun and exciting as real-world shopping by valuing shops, brands, and creativity. Flit.com simplifies the internet shopping experience by enabling shoppers to enter a search just once and initiate a search in all their favorite stores. The site offers a patent-pending Shop Within™ single-click search across more than 350 leading retail brands in 40-plus popular categories, including fashion, home goods, jewelry, electronics, sports, and gourmet foods. Flit.com is a privately funded start-up based in the San Francisco Bay Area, CA.