The Moroccan-based service allows travelers to find, compare, and purchase bus tickets online, addressing a market where the majority of bus operators lack digital ticketing systems. marKoub.ma aims to expand its model to other countries, particularly developing ones, where bus operators face similar technological challenges. The platform offers an app for Android devices, enabling passengers to search for bus schedules, compare different companies, select seats, and make online payments. With a vision to tap into the €80 billion international market, marKoub.ma aims to simplify bus ticket booking for travelers worldwide.