The company specializes in web design, illustration, content, advertising, and marketing services for development. Goodboy Digital also develops its own HTML5 game engine platform that allows clients to create games and applications for single or multi-users, targeting both kids and adults. Their focus is on creating meaningful connections between brands and consumers on all platforms, whether it be through a mobile device or virtual world. Their mission is to provide amazing digital play experiences for everyone, with a strong emphasis on quality, performance, and reach.