The company provides local businesses with a suite of tools to build a consistent brand presence across the web, including their own online ordering website, mobile app, and end-to-end marketing and technology solutions. LimeTray's focus is on helping restaurants market, engage, and sell to more customers online, as many restaurants fail to reach enough customers to cover costs. The founding team consists of alumni from top institutions with strong-domain knowledge, and the company is backed by successful internet entrepreneurs and a top VC firm in India.