The platform analyses conversations, images, and videos from social platforms such as Twitter, Facebook, Instagram, and Youtube, combines them with digital trends from platforms such as Google Trends, and marries them with data from other methodologies to produce granular consumer insights. HyperVue derives and predicts outcomes related to consumer psychographics, semiotics, digital ethnography, and anthropology. By combining AI, behavioral science, and human intelligence, HyperVue redefines “consumer intelligence” for its users.