Based in Alexandra, Central Otago, Xerra specializes in developing products and services through their research in Earth Observation, geospatial science, and remote sensing technologies. They were established with funding from the Ministry for Business, Innovation and Employment (MBIE) and collaborate with science partners and customers to contribute to global knowledge while delivering a return on investment for users of their Earth observation products and services. Xerra is also the creator of Starboard Maritime Intelligence.