Aurora's AI-based analytics blend data from ERP and CRM to analyze sales forecasts and customer buying patterns, enabling businesses to make data-driven decisions that improve execution, cut costs, and increase revenue. Their virtual Data Scientist bridges the communication gap between Sales and Finance, providing common analytical ground to assess revenue targets and identify potential risks. With insights into past revenue dynamics and scientific predictions for future trends, Aurora helps businesses mitigate risks, capitalize on strengths, and improve overall efficiency.