Pockit's digital banking app is designed to cater to customers who are typically excluded or underserved by high street banks. With over a million people in the UK still without a current account, Pockit aims to provide financial services to those who have been ignored by traditional financial institutions. These customers often miss out on everyday norms such as internet shopping and are forced to pay up to an additional £485 per year through higher energy bills, phone contracts, and more expensive loans. Pockit's app offers a range of services, including a prepaid debit card, cash withdrawals, and budgeting tools, to help these customers manage their finances more effectively.