Founded in 2010, ezbuy is a leader in cross-border e-commerce in Southeast Asia. They connect consumers to top brands and sellers from China, USA, Korea, Taiwan, and local sources, as well as popular online shopping sites like Taobao and Amazon. With millions of products available, consumers can enjoy significant savings on a wide range of items including fashion, furniture, FMCG, and electronics. In 2016, they launched a subscription service called Prime, which allows customers to ship any items with the "Prime" label at a flat rate of SGD $2.99. They have also introduced new features such as product reviews, a social sharing commerce concept called Friends Deal, same-day delivery with ezNow service, and collaboration with local retail shops for parcel collection. Currently operating in Singapore, Malaysia, Thailand, and Indonesia, ezbuy has been featured in various national media and local online publishing sites.