SwitchPitch was born out of the founder's struggle to form enterprise partnerships and their hypothesis that partnerships would happen faster if they started with the corporate need rather than the startup solution. The platform initially supported the projects/challenges presented at events, but corporate usage increased, and SwitchPitch expanded into an enterprise startup relationship management platform. Today, innovation teams from top Fortune 500 companies use the platform's proprietary startup database to scout startups, pipeline relationships, engage in pilot projects, and get deals done.