The firm, founded in 2012 by Dmitry Grishin, seeks to invest in seed and series A startups focused on consumer markets such as online entertainment, gaming, food, education, team productivity, and collaboration sectors. They have invested in category-defining companies such as Ring, Spin, Zipline, Starship, Sphero, and Eero, and aim to bring real change to the physical world by supporting companies that combine software innovation and tangible hardware products.