The company provides professional advisory and consulting services for retail companies, banks, funds, and private equity parties that invest in retail. Their services are targeted toward chain store retailers and are broken down into three general categories: Big Picture Retail, Commercial and Operations, Infrastructure and Development. Founded in 2002 and headquartered in Moscow, the company has an internationally committed team with extensive retail, financial, and operational experience throughout Central & Eastern Europe, the UK, USA, and India. They have developed proprietary products and methodologies to find optimal solutions and have an extensive database of benchmarks, data, resources, and contacts to compare performance. The team is composed of professional retailers that go a step beyond the typical consultant and liaise with internationally experienced top-tier retail professionals and consulting firms to deliver quality services worldwide without unnecessary high costs.