OptiMine offers fast attribution and marketing mix modeling solutions for digital and traditional marketing channels, without using cookies, PII, or cross-device identity data. Founded in 2008, OptiMine has a strong track record of growth and profitability. Their platform helps marketers improve marketing performance, achieve significant ROI, and make data-driven decisions. OptiMine was recognized as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022. Their machine-learning-based media planning and optimization assist brands in adjusting marketing budgets and marketing mix to drive sales performance. With OptiMine, clients can confidently forecast the outcomes of their marketing changes and optimize their paid search investment.