The company offers advertising services to pharmaceutical and biotechnology companies, providing clinical and basic science research services to help these industries showcase their businesses and build brand awareness. INN's business model supports editorial independence, and its content is chosen based on informational and educational value to the investor. INN's philosophy of Educate, Brand & Connect involves an integrated approach that educates the investor, brands the company within its sector, and connects the investor and company in multiple ways for the benefit of each party.