The company's social video exchange platform allows rights holders and content creators to monetize their audiences by setting up and running direct-to-consumer channels. Recast offers an innovative subscription-free model, where fans pay creators per view instead of a platform subscription. With an in-platform payment system called "Cast Credits," users can purchase or earn credits by watching ads, sharing videos, or inviting friends. This unique microtransaction model makes content accessible and affordable for all, with up to 85% of the income going directly to publishers. Recast currently offers over 150 channels, including British Fencing, Manchester City, and World Curling, with new channels constantly joining the platform. Headquartered in Edinburgh, the company has raised £15m in investment and is available in over 90 countries.