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Founders3
Dana Settle
Dana Settle is a Founding Partner with Greycroft, and she heads the firm’s west coast office out of Los Angeles. Prior to co-founding Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies in the Bay Area, including six years at Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets. Dana currently manages Greycroft’s investments in Anine Bing, AppAnnie, Bird, Clique, Comparably, Goop, Happiest Baby, Seed, Thrive Market, Versed and WideOrbit. She also managed the firm’s investments in Awesomeness TV (acquired by Dreamworks), Maker Studios (acquired by Disney), Pulse (acquired by LinkedIn), TheRealReal (IPO), Trunk Club (acquired by Nordstrom), Sometrics (acquired by American Express), Viddy (acquired by Fullscreen), and Voicea (acquired by Cisco). Dana also serves as a Board of Director to IMAX Corporation. Her additional experience includes business development at Truveo (AOL), investment banking at Lehman Brothers and international business development at McCaw Cellular Communications (AT&T). Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.
current job
Dana Settle
Ian Sigalow
Ian is a Partner and Co-Founder of Greycroft LLC. Over the past 11 years Ian has led numerous investments for Greycroft, including the firm’s investments in Buddy Media (acquired by Salesforce.com), Braintree (acquired by eBay), Plated (acquired by Albertsons), Shipt (acquired by Target), Venmo (acquired by Braintree), and Vizu (acquired by Nielsen). Prior to joining Greycroft, Ian founded StrongData Corporation, a pioneer in payment encryption, and spent several years as a venture capitalist with Boston Millennia Partners, where he focused on the software, wireless, and Internet sectors. Ian’s past experience also includes investment banking in the technology group at Donaldson, Lufkin, and Jenrette and strategy consulting with the Arnold Business Strategy Group. Ian holds a BS in Economics from the Massachusetts Institute of Technology and an MBA from Columbia University Graduate School of Business. He lives in Mamaroneck, NY with his wife Jessica and his two daughters.
current job
organization founded
Ian Sigalow
Alan Patricof
Alan Patricof is the founder and managing director of Greycroft LLC. A longtime innovator and advocate for venture capital, Alan entered the industry in its formative days with the creation of Patricof & Co. Ventures Inc., a predecessor to Apax Partners – today, one of the world’s leading private equity firms with $41 billion under management. He stepped back from the daily administration and operational aspects of Apax Partners, LP in 2004 to concentrate on a group of small venture deals on its behalf. In 2006, he founded Greycroft Partners, a venture capital firm, to invest in leading early and expansion stage investments in digital media. With offices in New York and Los Angeles, Greycroft is currently investing from its fourth Fund as well as its Growth Fund, and has $1B+ under management. With a 40-plus year career in venture capital, Alan has been instrumental in growing the venture capital field from a base of high net-worth individuals to its position today with broad institutional backing, as well as playing a key role in the essential legislative initiatives that have guided its evolution. He has helped build and foster the growth of numerous major global companies, including, among others, America Online, Office Depot, Cadence Systems, Cellular Communications, Inc., Apple Computer, FORE Systems, NTL, IntraLinks, and Audible. He was also a founder and chairman of the board of New York magazine, which later acquired the Village Voice and New West magazine. Alan is active in the New York and Washington communities. He is a board member of the Finance Committee of Northside Center for Child Development in Harlem and the Board of Overseers of Columbia School of Business. He is also a member of the Council on Foreign Relations. In October 2013, he was appointed as a Member of the President’s Global Development Council by Barack Obama. From 2007 to 2012, he served two terms on the board of Millennium Challenge Corporation, having been appointed by Presidents Bush and Obama respectively. From 1993 to 1995, he served as Chairman of the White House Conference on Small Business Commission in The Clinton Administration. In addition, he is a former board member of TechnoServe, Trickle Up Program, Global Advisory Board of Endeavor, Applied Sciences NYC Advisory Board, and the Initiative for Global Development (IGD) Leadership Council. He is currently an advisor to Disney’s Accelerator Program. Alan holds a BS in Finance from Ohio State University and an MBA from Columbia University Graduate School of Business. He is married to his wife Susan for over forty years; he has three children and seven grandchildren.
current job
organization founded
Alan Patricof
Employee Profiles74
Danielle Hootnick
Partner, Chief Marketing Officer, and Head of Investor Relations
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