pitchIN could be described as Malaysia's national crowdfunding platform. Since inception in 2012, the pitchIN rewards venture has become the most successful rewards crowdfunding platform in South East Asia. It holds records for projects that raised the most funds and for the most number of backers for a single project. It has also successfully executed a slew of groundbreaking crowdfunding projects such as the first ever Indie festival in Penang, TAPAUfest, on-demand movies Movie GoGo project, the pitchIN-MaGIC Challenge, MDeC’s social project to assist the flood victims in East Malaysia, TeeSomethingNice, the tee-shirt project in celebration of Hari Malaysia and Merdeka 2014 and helped to secure a permanent place for Wok It, a Malaysian mobile kitchen that serves quick and customised meals to raise finances to build their kitchen and to set up a permanent home.