Fullcent, established in 2012, focuses on investing in startups in China, particularly in the fields of education, healthcare, artificial intelligence, and entertainment. The firm typically invests in rounds with six participants and has notable sponsors such as Tao Zhang, Morningside Venture Capital, and Lightspeed China Partners. Fullcent's portfolio includes successful startups like Black Fish, and it aims to empower its invested enterprises through its core focus on "industry + investment bank."