Lion's Choice, a privately-held company founded in 1967, has grown to over 25 corporate and franchised quick-serve restaurants in the St. Louis area. They specialize in high-quality, nutritious and tasty sandwiches made with lean top round beef that is slow-roasted in-store, prepared to order, and served hot on a buttered and toasted bun. With a focus on quality ingredients and great service, Lion's Choice aims to provide its customers with a clean, quick, and courteous dining experience. They also offer salads, ice creams, and various beverages to cater to different preferences. The company's commitment to delivering moist, tender, and flavorful sandwiches has earned them a loyal customer base in the St. Louis market.