The company was an early adopter of the online eyewear market and now offers over 180 brands and 80,000 products in over 30 countries. SmartBuyGlasses aims to provide quality eyewear at unbeatable prices by leveraging strong supplier relationships and a low-cost setup. The company's mission is to offer customers a reliable, professional service with big name designers and niche brands at up to 70% off normal retail prices.