As the leading provider of inventory merchandising, management, and marketing solutions, HomeNet Automotive's flagship product, Inventory Online (IOL) Internet Marketing Suite, helps tens of thousands of automotive dealers engage buyers online and bring them into the showroom. IOL is a web-based vehicle marketing solution that saves time and sells more vehicles by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. By providing inventory merchandising, management, and marketing ideas, HomeNet Automotive helps the automobile industry increase sales and stay ahead of the competition.