By offering stamps for various actions like liking, commenting, sharing, and purchasing, the company sends notifications to users when they reach certain stamp milestones, providing them with exclusive brand deals, discounts, and experiences that can be easily added to their Passbook. Their mission is to connect online and offline through push notifications, and they were recognized as a finalist at Leweb 2012 London. The company, called FYI Intelligent Search App, was founded by Alan McDonald and focuses on artificial intelligence.