The company's brand idea is to provide a comfortable new home entertainment experience and a better quality family lifestyle for the younger generation. Whaley focuses on the "micro-whale generation," a group of Chinese who grew up with the internet and have a unique outlook on life. The company manufactures a range of smart products, including smart televisions, micro projectors, virtual-reality helmets, smart television software, Wi-Fi smart stereo, and smart furniture, all designed to enhance the home entertainment experience.