Beckon's platform combines data best practices with marketing best practices, offering automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. The software keeps data safe and sound for analytics, insights, and reporting, enabling businesses to manage their marketing performance across various channels efficiently. Beckon is the solution for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.