Founded by Michael and Jenna Morton, Morton Group is known for its unique and sensory-driven approach to dining. They believe that dining out is an escape from reality, achieved through a combination of mood, food, music, and drinks. The company has opened several successful restaurants, including La Cave Wine and Food Hideaway, La Comida, and CRUSH eat, drink, love. Each restaurant offers a distinct menu and atmosphere, catering to different culinary preferences. Michael Morton, who comes from a family with a strong background in the restaurant industry, has been instrumental in the success of Morton Group. Prior to founding the company, he co-founded N9NE Group, which became one of the most popular restaurant and nightlife companies in Las Vegas. Overall, Morton Group aims to provide customers with an intimate and memorable dining experience that goes beyond just the food.