Shoppote's O2O platform blends virtual and real-world shopping experiences, allowing shoppers to easily select products online and complete their purchase in-store. The platform also provides retailers with a simple dashboard to analyze consumer shopping behavior and showcase their entire collection. Shoppote aims to answer simple shopping questions and is currently the largest structured product discovery platform in Cameroon, with plans to transform how Cameroonians shop for products in real markets in the next 12 months.