Pronto is a smart event platform based in Arlington, Virginia, founded in 2016. It optimizes venue performance and transforms the fan experience by integrating key components of live events. With features like ticketing, loyalty cards, and transportation passes all in one, Pronto streamlines the fan experience and boosts venue revenue. It specializes in data acquisition and commerce through contactless payments, tickets, and NFC-based solutions, making it a critical aspect of COVID-19 response plans. Pronto enables teams to segment, target, and monetize fans like never before, similar to Disney's MyMagic+ platform and the Starbucks app.