The Canada-based company has developed a proprietary engine that allows game publishers and developers to offer in-game prizing across various platforms. Its software platform enables prize-based matches of video games, and its brands can promote products in a more engaging way compared to traditional digital advertising methods. Versus Systems also offers an in-app advertising tool that rewards consumers with brands they want while engaging with the games and apps they love through their Dashboard/Platform In-Game Experience and Versus Gear App.