The company's platform integrates a compliant wholesale marketplace, supply chain management, and an industry database. It offers businesses in the CannTrade network the ability to source hemp and cannabis products, while also providing tools for managing sales teams, orders, and relationships. By joining CannTrade, businesses become more connected, organized, and equipped to enhance the purchasing experience for their customers. With a focus on eliminating middlemen, CannTrade aims to streamline the trading process and help businesses thrive in the hemp and cannabis industries.