Affinity
Company

Last deal

$25M

Amount

Venture - Series Unknown

Stage

01.01.2002

Date

3

all rounds

$145M

Total amount

date founded

Financing round

General

About Company
Affinity.com is a contextual ad network that provides advertising, media and monetization solutions for Advertisers & Publishers.

Industry

Sector :

Subsector :

founded date

01.01.1996

Number of employees

Company Type

For Profit

Last funding type

Venture - Series Unknown

IPO status

Private

Description

Affinity is an ad tech company that operates 5 business units - Veve, SitePlug, mCanvas, Yield Solutions & AdOpsOne, which operate in US, UK, EU, India, Indonesia and China, and create user engagement products for digital marketers and media companies. These businesses help marketers achieve app installs, new users, sales transactions, and brand lift, while helping media companies monetize unique placements & formats, e-commerce utility media companies monetize with merchant links, and large-sized content media businesses monetize with high impact branding ads.
Contacts

Contact Email

Phone number

Social url

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M&A Details
1

Transaction name

Acquired by

Hostway

announced date

04.04.2007

Financials

Funding Rounds
3
3

Number of Funding Rounds

$145M

Money Raised

Their latest funding was raised on 01.01.2002. Their latest investor First Union Corporation. Their latest round Venture - Series Unknown

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Co-Investors
Investors
5
5

Number of lead investors

5

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Venture - Series Unknown
Yes
Venture - Series Unknown
Yes
Venture - Series Unknown
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Sector

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Acquisitions
2
Acquiree Name 
Date 
Price 
Acquisition Name 
Opinary acquired by Affinity

Opinary acquired by Affinity

acquirer

Affinity
Affinity

date

18.07.2023

type

Acquisition
Opinary

Opinary

Opinary developed a new way for users to share their opinions on online content with a tap.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Keywords

Advertising, Information Technology, Marketing

Location

Berlin, Germany

total rounds

2

total raised

$3.32M

Bigstep acquired by Affinity

acquirer

Affinity
Affinity

date

14.10.2002

type

Acquisition

Bigstep

San Francisco-based hosting company Bigstep offers Internet service and e-commerce solutions.

Sector

Software and Computer Services

Subsector

Software

Keywords

E-Commerce, Internet, Web Hosting

Location

San Francisco, CA, USA

People

Founders
4

Cecil Cox

Cecil Cox is an advisor to Engage Play Technologies, with a particular focus on identifying, engaging and supporting partnerships with mobile game and App developers/publishers, and gaming platforms/networks. He represents over 18 years of diverse entertainment project management and strategic business partnership building experience, with traditional and internet based entertainment companies. During this period, he provided strategic partnership solutions to start up and early stage entertainment digital media companies, including Fluid Music Inc. (now Mood Media LSE:MM) the worlds largest B2B music services company. Cecil is the co-founder and president of AffinityTV247, a provider of branded entertainment and content marketing solutions, to small and medium sized businesses. Prior to AffinityTV247, he was the senior manager of Mundy Lane Entertainment, a film/TV production company founded by Academy Award winning actor and filmmaker, Denzel Washington. He was an Emmy nominated executive producer and responsible for all film, TV, new media and strategic business planning. He was a former agent with the legacy William Morris Agency, where he worked with a wide range of film/tv artists, including George Clooney, Eddie Griffin and Raven Symone, and music artists, Bobby Brown, Ice Cube, Queen Latifah and Tupac Shakur. Engage Play Technologies represents the third Internet start-up company, where Cecil has teamed with Justin Beckett. Cecil received a B.A. from Harvard College.

current job

Mood Media
Mood Media

organization founded

1

Cecil Cox

John HanJoo Lee
John HanJoo Lee

John HanJoo Lee

John HanJoo Lee is a Co-founder & CEO at Bespin Global.

current job

Bespin Global China
Bespin Global China

John HanJoo Lee

Zachary Levow
Zachary Levow

Zachary Levow

Zachary Levow is a pioneer in mail server development, remote access, and the free Internet space. As Co-Founder and Chief Technology Officer at Barracuda Networks, he leads the innovation and development of Barracuda’s security and storage solutions. Prior to Barracuda, Levow was Co-founder and Vice President of Engineering for Affinity Path, a self-service, private label and profitable DSL/dial-up ISP with more than 4,000 partners. Prior to Affinity Path, he was Co-Founder and Chief Technology Officer of Spinway Inc., the fastest growing ISP in history, reaching eight million customers in just eight months (acquired by Kmart Corporation). During his tenure at Spinway, Levow was the lead developer of the Spinway architecture, one of the world's largest client server applications at that time. Also, he has worked as a software development and architectural software design consultant for clients such as Sun Microsystems, Computer Sciences Corporation, Cadence Design Systems, and Motorola Inc. He received a B.S. in mathematics and computer science from Carnegie Mellon University, and was named a 2007 Ernst & Young “Technology Entrepreneur of the Year for Northern California” award recipient.

current job

Barracuda Networks
Barracuda Networks

organization founded

4

Zachary Levow

Lucas Roh
Lucas Roh

Lucas Roh

Lucas Roh is a Founder & CEO at MetalSoft.

current job

MetalSoft
MetalSoft

organization founded

3

Lucas Roh

Employee Profiles
87

Shoaib Shaikh

Director of product management

Rupal Nargolia

Human resources manager

Bharat Sharma

Vice president, business development

Kuntal Desai

Senior specialist, publisher business development

Lavin Punjabi

Lavin Punjabi

President & CEO

Lucas Roh

Lucas Roh

Founder & Chairman

Vishal Rupani

Vishal Rupani

VP - Product Management

Peter Chambers

Team Member

Activity

Recent News
5
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