The company was founded by a team of soil microbiologists who developed a proprietary technology to identify and apply nature's best microbes to improve nutrient availability to plants. Their products enhance soil and plant health by utilizing soil bacteria that help in the utilization of nutrients such as Phosphorus from fertilizers, thereby enabling growers to maximize plant growth, quality, and health. Growcentia aims to help growers maximize the health of their soils or growth media to enhance plant health and yields, while minimizing environmental impacts of agriculture.