The company's zero-party data platform connects consumers and brands to enable trusted data transactions, and their mobile app allows users to view, control, and share their data for rewards. Their software empowers users by providing a secure way to manage personal data, including collecting and understanding data from favorite websites, choosing which information companies can access, and adjusting privacy settings. Rita's mission is to make the data economy more fair, transparent, and accessible by unlocking the full potential of online data.