The platform requires no programming experience, creates 100% native Android apps, allows for customization in both behavior and look-and-feel, leverages a growing marketplace of Android and third-party features, easily connects with data feeds, and is free to use. Rheti aims to remove all barriers in mobile application building and enable anyone to build great applications, sparking a more efficient and creative mobile ecosystem for enterprises, developers, and non-developers. All parties benefit from the platform, including enterprise management, sales, and marketing teams, developers, and non-developers who are able to make apps with a degree of customization and functionality much greater than previously available.