The company's proprietary application is a pregnancy monitoring tool that serves as a guide and information source for parents and pregnant women. It helps them track their delivery schedule, provide diet plans, exercises to be performed and tips on pregnancy-related issues. The app has its own Play channel with relaxation exercises and other movie clips. All material in the app is written by the midwives at MamaMia and the Baby Group. The app is free and has been downloaded by hundreds of thousands of pregnant women and new parents. Preglife's mission is to provide families with knowledge and support throughout their pregnancy journey and early child development, empowering them to give children a brighter future.