True Preferences, Inc. is a subsidiary of Facecontrol, Inc. and focuses on the convergence of nanotechnology, biotechnology, information technology, and cognitive science. Their True Preferences® technology captures and analyzes physiological and psychological data remotely using a subject's gadget's camera. The technology includes features such as telemetry monitoring and assessment software and hardware systems for medical purposes, as well as tools like True Preferences®: Eat Wise and True Preferences®: Choose Wise that help users make educated decisions about their nutrition and subconscious reactions. The company's mobile app offers personalized diet plans based on online test results and provides a list of recommended foods.