The company uses Big Data and proprietary machine learning technology to connect advertisers with their optimal audiences, at scale. Its cross-channel attribution SaaS solution, Barometric®, maps user IDs across numerous devices and environments to a single user, allowing brands to track user engagement and path to purchase accurately. AdTheorent focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers. Its machine learning-powered Platform A\T powers its predictive targeting, geo-intelligence, audience extension solutions, and in-house creative capability, Studio A\T. AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals. The company has won numerous technology, product, growth, and workplace awards and is headquartered in New York, with fourteen offices across the United States and Canada.