Athena IR-Tech's Transp-IR solution uses infrared transpiration monitoring to measure plant water use efficiency and notify farmers when their crops need irrigation. Unlike other technologies, Transp-IR provides specific and timely information about when to irrigate, maximizing water use efficiency without compromising crop yield or quality. With a market opportunity of approximately AU$4.3B in Australia and the US, Athena is leveraging early adopters and partnerships to drive growth. The company's strong management team and proprietary algorithm make it a key player in the AgTech revolution of precision irrigation.