Oktium offers an instant live video connection platform that allows retailers to provide in-store-like experiences to online customers. Through live videos, customers can view products and have their queries answered in real-time, resulting in a realistic shopping experience. Oktium helps retailers turn online shoppers into buyers by providing a transactional video connection platform that allows for easy transactions, appointment scheduling, and detailed product showcasing. The platform also offers CRM integration, enabling retailers to build relationships with their customers.