The Keller Fay Group, a subsidiary of Engagement Labs, specializes in tracking and measuring the social impact of conversations around brands and industries. Their TotalSocial measurement solutions offer unique data-driven insights and analytics to understand online and offline social impact and drive business results. With proprietary tools like TotalSocialTM and eValueTM Analytics, they provide companies with a comprehensive understanding of social data and benchmarking for social media performance. The Keller Fay Group focuses on word-of-mouth marketing research and strategy development, offering TalkTrack® as a system to monitor various marketing-relevant conversations in different formats. Founded in 2005, the company has offices in Canada, the US, and the UK.