Woodford Investment Management aims to stand out from other fund management companies by creating something different and better for their investors. They believe in active, engaged, long-term, disciplined, diligent, and focused investment strategies. Their approach focuses on value discovery rather than price discovery, aiming to identify investment opportunities where market prices do not reflect long-term fundamental value. By exploiting these inefficiencies, they aim to create real long-term value for their investors. Schroder UK Public Private Trust PLC, on the other hand, is a UK-based investment company that seeks long-term capital growth by investing in a diversified portfolio of UK companies across various sectors. They have a significant presence in the UK market and also operate in other regions such as the US, Norway, Australia, Luxembourg, and Switzerland. Woodford Investment Management combines Neil Woodford's respected investment approach with cutting-edge technologies and a team of specialists, all focused on simplicity, transparency, and exceptional long-term performance for their clients.