Wrapp's reward application eliminates irrelevant advertising and outdated memberships, allowing retailers to directly target consumers with personalized offers and discounts based on their shopping habits. By putting purchasing power in the hands of consumers and meaningful marketing in the hands of brands, Wrapp improves the relationship between brands and customers, ensuring rewards that are actually useful and increasing customer loyalty. Meniga Rewards, acquired by Meniga in 2018, offers businesses valuable insights into their target audience and market, enabling them to stay ahead of competitors and achieve guaranteed ROI through performance marketing. For consumers, Wrapp provides automatic cash rewards from beloved businesses and brands, enhancing the overall shopping experience.