White Tale Coffee sources the best beans globally, roasts them in small batches, and ships them nationwide. Customers can customize their subscriptions by choosing roast type, grind size, shipping frequency, and payment plan. The company offers the convenience of skipping, pausing, or canceling subscriptions anytime. With a "soil to cup" approach, White Tale Coffee aims to provide the best coffee on earth. All sales are made through their website, and on May 28, 2020, the company was acquired by SCB Global Java Holdings. The terms of the transaction were not disclosed.