The company operates a television broadcasting station in Braunschweig, Germany, and reaches over 35 million households in Germany and Austria. They offer a diverse range of products, including fashion, accessories, furniture, and beauty and wellness products. Customers can participate in live auctions through their website and mobile app, and also purchase items at fixed prices. 123TV also provides Smart TV and HbbTV apps for TV enthusiasts. The company's unique auction format involves steadily decreasing prices over time until a bid is placed.