The platform uses deep learning algorithms to calculate and re-quantify billions of possible price combinations based on 20+ pricing and non-pricing factors, providing optimal price recommendations throughout the pricing life cycle. Competera's solution is different from traditional repricing methods, as it offers category-level pricing with algorithmic price recommendations driven by demand patterns, efficient and fast pricing management for any number of price lists, and a plug-and-play solution that requires no specific skills and takes only hours to onboard. By automating pricing and making it more effective, Competera helps pricing specialists focus on meaningful tasks and achieve strategic goals, whether it's margin growth or an increase in market share.