The company operates an online vape shop platform that offers e-cigarette liquid and kits, including vape juices, pens, smok, and salts, with the aim of making vaping accessible and simple for those new to vaping and those who have already realized the benefits of it as an alternative to smoking. Vaping.com believes in a smoke-free world and is committed to bringing an end to the tobacco industry. The company has been involved in helping make vaping accessible across the UK, Europe, and the US since its founding of E-Cigarette Forum in 2006, which is still the premier online vaping community. With ambitious growth plans, Vaping.com is helping thousands of people on their smoke-free journey every week across the UK and US markets.