Founded in 2011 and based in Knoxville, Tennessee, Shep Digital Solutions operates a programmatic merchandising platform that uses sales data and predictive analytics to automate the scheduling and distribution of video-based advertising. Their platform helps convenience store, grocery store, and fuel retailer networks to connect with potential customers and convert them from fuel-only purchasers to multi-product buyers. By enhancing the consumer journey and maximizing retailer profits through tailored and targeted digital experiences, Shep Digital Solutions offers a merchandising technology platform for the convenience store industry that increases high-margin in-store sales. Their SMART platform manages and distributes content based on key consumer buying variables, maximizing the effectiveness of each merchandising message.