The company, founded in 2015, aims to deliver exceptional returns on equity through diversified investments in African financial and non-financial services. It is fully black-owned and controlled, with a vision to make a difference in the lives of ordinary South Africans by being the premier black-owned and controlled financial services entity. African Rainbow Capital's predecessor, Ubuntu-Botho Investments, was created in 2004 to build black-controlled capital through a partnership with Sanlam. This objective has largely been achieved, with Ubuntu-Botho Investments holding about 14.5% of Sanlam's issued shares and being valued at about R17bn at present.